You know when you're in a hurry and you can't find your keys? You eventually end up emptying your entire purse hoping to hear that "jingle." Well, what happens when they are not there? Do you really think you would have the time to hunt for them in your house? Probably not! So, instead of tossing them into that bottomless pit of a purse or mindlessly setting them in the fridge, get an extra key ring and some "key hooks" and hook your keys to your purse. You can also hook them onto your belt loop (if you have one) for quick reach when in the parking lot! This way, they always have a place. And, think about it, have you ever forgotten your purse?